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5 Seconds To Smashing More Arguments With NLP

Updated: Mar 25, 2022

Presented by MD Ahmed's

The last time the used car salesman pitched a lemon at you, he called the high price tag an "investment." It didn't sound so bad, did it? He gift-wrapped his words. When you were fired, they called it strategic downsizing. That didn't make you any better off, but it sounded better than being "fired."

Euphemisms are efficient linguistic tactics to counter objections. The key is to redefine certain words in an antagonist's statement such that his objection no longer seems so overwhelming.

We create new "frame" meanings about a behavior by redefinition by re-labeling a keyword part of the belief statement. The re-labeling frames the entire belief statement with a new sense.

Redefinition asserts that "X doesn't mean Y, it means Z," where X= the thing we say, Y= the definition of what we said, and Z= another way to tell Y Since X=Z and not Y. Now have a new belief statement—hopefully, a more empowering one.

Here are some questions you can test yourself with to increase flexibility at reframing:

  • What meanings have other people given to this objection/ belief?

  • What different meanings could I attribute to this behavior?

  • What value could this belief have in other nations or cultures?

The secret to reframing: Replace one of the keywords in the argument such that it subtly changes the sentence's meaning.

1. "It doesn't mean x; it means y."

2. "It doesn't cause x," it causes y."

3. "If you want to see a case of x, consider."

Let's do some reframes; after all, practice makes perfect.

Objection: You were too tough on your employees; it's unkind! How do you expect to motivate them?

Answer: I agree that they might be hurt at first. But harsh words also have their place. In this instance, I'm not criticizing without just cause, and I'm simply expressing my feelings, so they'll know where I stand. Would you instead have lied? You do believe in assertive conversation, don't you?

Objection: You're tardy for the umpteenth time. You don't care about me.

Answer: Me being late doesn't imply I don't care. It means I had a lot of things to do at work today; it also means I want to get everything out of my mind so when I get home, I can fully relish being with you and show you how much I honestly care!


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The material and ideas shared are for information and educational purposes only. It is not intended for medical or professional help.



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